INTERIOR BENJAMIN MOORE PAINTS & PRIMERS

Choosing the right interior paint does more than freshen up your décor. It also changes how you look at your home.

Find Your Perfect Interior Paint With Village Ace and Benjamin Moore
At Village Paint & Design, we specialize in pairing homeowners like you with the best interior paint possible. That’s why we proudly carry Benjamin Moore products—to provide our customers with the very best. From interior paints to primers, learn more about our services below. Have questions? Call our team today at 414-961-1144.
Get a $50 Gift Card When You Schedule a One-Hour Professional Paint Color Consult for Just $75
Price for one-hour professional paint color consult is $75. Gift card may be used toward your paint and supplies order. Ask for details. Available for a limited time only—offer ends soon.
How to Choose the Right Interior Paint
With so many indoor paint colors and options available, it can be hard to know where to start. At Village Paint, we make the process easy. Start with our Benjamin Moore selection:
AURA® INTERIOR PAINT
Offering the most advanced way to bring color to life, Aura delivers remarkable durability and stands up to daily wear-and-tear. Benjamin Moore’s exclusive Color Lock® technology brings you discernably richer and truer colors. It’s also visibly thicker, covering walls like no other even in the deepest shades.
Finishes: Eggshell, Matte, Satin, Semi-Gloss
- Mildew resistant
- Stains wash off easily
- Paint and primer together
- Seamless touch-ups
- Long-lasting, fresh look
- Zero VOC*
AURA® BATH & SPA WATERBORNE INTERIOR PAINT
Featuring a beautiful matte finish, Aura Bath & Spa is specially formulated to resist mildew growth in humid areas. It’s perfect for humid areas such as bathrooms and spas.
Finishes: Matte
- Extreme hide and coverage
- Color Lock technology for exceptional color
- Stains wash off easily
- Excellent touch-ups
- Paint and primer together
- Zero VOC*
AURA® GRAND ENTRANCE®
Bring rich, vivid colors and exceptional durability to your doors and trim with Aura Grand Entrance. Inspired by fine European door and trim enamel, this paint cures to a lustrous finish and makes your home feel elegant and luxurious. It’s also specially formulated to retain color integrity and gloss, easy to apply, has excellent hide, and is available in unlimited colors (available in quarts only).
Finishes: High Gloss, Satin
- Outstanding durability
- Easy, smooth application
- For interior & exterior use
- Available in unlimited colors
- Lifetime Limited Warranty
NATURA® ZERO-VOC AND ZERO EMISSIONS PAINT
Benjamin Moore’s most environmentally friendly paint. Natura features zero VOCs and zero emissions, making it a safer paint for both your family and the environment. And it does it all without compromising performance or color availability. Natura is truly “Green Without Compromise®.”
Finishes: Eggshell, Flat, Semi-Gloss
- Virtually odorless
- Now Certified asthma & allergy friendly™
- 100% Acrylic
- Provides a durable, washable film
- Spatter-resistant
- One hour recoat for quick return to service
REGAL® SELECT WATERBORNE INTERIOR PAINT
Regal Select offers the premium performance and smooth application you’ve come to expect from our classic paint, with the added benefits of cutting-edge new technologies. Thanks to our proprietary waterborne resins and zero VOC colorants, Regal Select is both a paint and primer in one advanced formula.
Finishes: Eggshell, Flat, Matte, Pearl, Semi-Gloss
- Highly washable
- Zero VOC*, low odor
- Excellent hide
- Traditional flat finish for moderate-traffic areas and ceilings
- Provides a mildew resistant coating
BEN® ZERO-VOC PAINT
ben offers great value with all the performance qualities you expect from a Benjamin Moore product. ben is a zero VOC/low odor paint that applies easily, is very durable and covers well.
Finishes: Eggshell, Flat, Semi-Gloss
- Exhibits great touch-up characteristics
- Spatter resistant
- Excellent application properties
- Low odor and zero VOC* even after tinting
- Self-priming on most surfaces
WATERBORNE CEILING PAINT
Specifically formulated for ceilings, Waterborne Ceiling paint is ultra flat, hiding common ceiling imperfections for a look that is virtually flawless. Benjamin Moore Ceiling paint provides ample open time to ensure minimal lapping, has minimal spatter, and dries quickly for fast recoats.
Finishes: Ultra Flat
- Flattest finish offered by Benjamin Moore
- Conceals common surface imperfections
- Easy application with fantastic results
- Formulated for minimal spatter
- Zero VOC*
MURESCO CEILING PAINT
A premium quality vinyl-acrylic coating especially formulated for ceilings that will provide a beautiful, uniform flat finish.
Finishes: Flat
- Features solid hiding and easy application
- Resists splattering when applied with a roller
- Tones down ceiling glare and provides maximum diffused light
- Provides a beautiful uniform flat finish
ADVANCE® WATERBORNE INTERIOR ALKYD PAINT
ADVANCE offers the application and performance of traditional oil paint in a waterborne formula that cleans up with soap and water. It is a 100% alkyd formula water-dispersible alkyd developed with proprietary new resins that keep VOCs low even after tinting. It flows and levels like a traditional alkyd with the extended open-time required to achieve high-end finishes.
Finishes: High-Gloss, Satin, Semi-Gloss
- Outstanding flow and leveling in every finish
- Stays white longer than traditional alkyds
- Easy soap and water clean up
SATIN IMPERVO® PAINT
A premium quality, low lustre, alkyd paint for metal surfaces with superb leveling and hiding qualities. Easy to apply with excellent sag resistance; clings to sharp edges and corners. Covers surfaces in one coat, provided they are in good repaint condition and color change is not extreme.
Finishes: Low Lustre
- Excellent sag resistance
- Easy to apply with brush, roller or spray gun
- Covers surfaces in one coat, provided they are in good repaint condition and color change is not extreme
WATERBORNE SATIN IMPERVO® PAINT
Waterborne Satin Impervo is a premium quality 100% acrylic latex that is now tinted with our patented zero-VOC Gennex® colorants. It delivers a beautiful, high-end, non-yellowing satin finish that stands up to repeated washing and scrubbing. This product is perfect for all type of interior trim and woodwork.
Finishes: Satin
- Excellent hide, superior durability
- Proprietary Gennex® colorant system
- Excellent flow and leveling properties
- Spatter-resistant, block resistant
KITCHEN & BATH PAINT
Kitchen & Bath is a top quality, 100% acrylic satin finish enamel designed for use in kitchens and bathrooms. It is ideal for use over clean, gloss surfaces, and resists the growth of mildew even under humid conditions.
Finishes: Satin
- Low odor, environmentally friendly—very low in VOCs
- New tougher film
- Exceptional durability and color retention
- Self-priming on most surfaces
ULTRA SPEC® 500 — INTERIOR PAINT
Zero-VOC Ultra Spec 500 is a professional-quality interior coating designed to meet the needs of professional painting contractors, facility managers, and property managers. Available in a wide range of sheens and unlimited colors, professionals will appreciate its excellent hiding and touchup properties, good flow and leveling, easy application, and soap-and-water cleanup.
Finishes: Eggshell, Flat, Low Sheen, Semi-Gloss, High-Gloss
- Spatter resistant
- Quick drying
- Zero odor
- MPI approved
ECO SPEC® WB SILVER INTERIOR LATEX PAINT
A low odor, zero VOC (Volatile Organic Compounds), 100% acrylic interior latex paint that provides a washable finish. Eco Spec® WB Silver Interior Latex is ideally suited for commercial, facility management and residential applications. Eco Spec® WB Silver does not have the odor of conventional paints that contain ingredients known as VOC’s. Eco Spec® WB Silver contains a unique antimicrobial package including micronized elemental silver (not nano-sized particles) that inhibits the growth of mold and mildew on the surface of the paint film.
Finishes: Eggshell, Flat, Semi-Gloss
- Odor resistant
- Quick drying and return to service
- Spatter resistant
ECO SPEC® WB INTERIOR LATEX PAINT
A low odor, zero VOC (Volatile Organic Compounds), 100% acrylic interior latex paint that is high hiding, has excellent touch up, and a uniform finish. Eco Spec® WB Interior Latex is ideally suited for commercial, facility management, and residential applications. Eco Spec® WB Interior Latex does not have the odor of conventional paints that contain ingredients known as VOC’s. This product contains antimicrobial additives that inhibit the growth of mold and mildew on the surface of the paint film.
Finishes: Eggshell, Flat, Semi-Gloss
- Quick drying and return to service
- Spatter resistant
SUPER HIDE ZERO VOC INTERIOR LATEX
A professional-quality interior waterborne primer base that provides quality hide, is zero VOC, and has low odors. It qualifies for LEED® credit and is spatter resistant.
Finishes: Eggshell, Flat, Low Sheen, Semi-Gloss
- Reliable hide
- Low odor
- Zero VOCs
SUPER SPEC HP D.T.M ALKYD ENAMELS
These products are the most widely used coatings for the maintenance business and have been modified to offer additional protection and or application properties. DTM, direct to metal, products that play a dual role as both primer and finish.
Finishes: Gloss, Low Lustre, Semi-Gloss
- Tough, durable film with outstanding adhesion
- Attractive low lustre finish
- For exterior or interior use
- Extremely durable with rust inhibitive ingredients
SUPER KOTE 5000® ACRYLIC LATEX PAINT
Super Kote 5000® Acrylic Latex Enamel is designed to be applied with equal success by contractors or do-it-yourselfers. It applies easily without spattering, covers most surfaces in one coat, and may be washed repeatedly without film damage.
Finishes: Eggshell, Flat, Low Sheen Eggshell, Satin, Semi-Gloss
- Premium commercial acrylic latex desinged for the professional painter
- Professional, fast-dry finish withstands washing
- Low odor, and soap and water cleanup
Benjamin Moore
MULTI-PURPOSE LATEX PRIMER
A premium quality, 100% acrylic interior primer that adheres to nearly every surface. Enjoy the product’s quick dry time and environmentally friendly low odor/low VOC.
- Excellent adhesion and sealing for interior surfaces
- Quick drying
- Easy application
- Low VOC, low odor
- Mildew resistant
MULTI-PURPOSE OIL BASED PRIMER
A premium quality alkyd primer is a universal favorite when a quality under coater, sealer, and stain blocking primer is needed. It can be used over oil or latex paint and performs equally well under all Benjamin Moore architectural finish coats.
- Excellent adhesion and sealing for interior surfaces
- Excellent hide
- Stain blocker
- Minimal odor
HIGH-HIDING ALL PURPOSE PRIMER
Our highest-performing 100% acrylic primer that delivers maximum hide and ensures uniform finish for all surfaces. This is the primer of choice when a significant color change is required.
- Excellent all-around stain blocker
- Low VOC, low odor
- Mildew resistant, fast drying
- Superior adhesion
Interior Paint Available for Commercial Applications and Painting Professionals
At Village Paint, we supply more than only homeowners with their painting needs. We also carry a full line of industrial and specialty paints for painting professionals. That includes scaffolding, ladders, and complete range of prep and painting tools. Or, if your customers have difficulties with paint samples or ideas for wall paint colors, you can send them our way. Our Benjamin Moore Color Gallery will help them find the perfect hue.
Start Your Next Interior Paint Project at Village Paint
No matter which color or finish you choose, our interior paints and primers go on smoothly and flawlessly. Transform your home today with help from Village Paint. Call us at 414-961-1144 in Glendale or 414-509-6486 in Milwaukee—or contact us online.
Your space, your style, your Benjamin Moore. Everything you need to create an environment that you love.
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Being Green
We host paint collections twice a year where customers can drop off their used or old paint, and we will safely recycle it. Call individual stores for dates and times.
